Dr. John Eaton graduated from the University of Michigan with a BA in Psychology. He received his Ph. D. in Marketing from the W.P. Carey School of Business at ASU. Dr. Eaton has been a faculty advisor for the AMA at ASU since 2006.
Career and Professional Awards:
- W. P. Carey School of Business Faculty Advisor of the Year Award, Recipient 2009
- W. P. Carey School of Business John Teets Outstanding Undergraduate Teaching Award, Recipient 2009
- W. P. Carey School of Business Faculty Advisor of the Year Award, Finalist 2008
- W. P. Carey School of Business John Teets Outstanding Undergraduate Teacher Award, Finalist 2008
- College of Business Outstanding Graduate Student Teacher Award, Recipient 2000
- College of Business Outstanding Graduate Student Teacher Award, Finalist 1999
- College of Business Outstanding Graduate Student Teacher Award, Recipient 1996
Research Areas:
- Marketing management: Market strategy and performance relationships, brand equity and brand community, sponsorship effects on brand image
- Consumer behavior: Brand image and personality, retail design atmospherics, role of emotions and expectations
Hometown: A very small town near Ann Arbor, MI
Hobbies: Sports
Dr. Michael Mokwa is the former Department Chair and Faculty Director of ASU’s acclaimed MBA Sports Business Program, and is the Pat Tillman Foundation Distinguished Professor in Leadership and Marketing. His research interests include Strategic Marketing, Strategic Management and Sports Business. He has published articles in the Journal of Marketing, the Journal of Business Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Marketing Education, and other business journals.